Internet gaming operators may run most types of remote gambling services out of the United Kingdom. Online gambling is regulated by the UK Gambling Commission, pursuant to the Gambling Act of 2005, but it was not until 2007 that they started issuing United Kingdom Maplicenses for online gambling activities.
Under the Gambling Act, all licensees are required to pass regular inspections. These make sure the licensee is acting in accordance to the License Conditions and Code of Practice set forth by the UK Gambling Commission. These strict rules tell companies what they can and cannot do, and are designed to ensure safe and fair online gaming practices. The rules regarding local advertising are particularly stringent, and the Commission is especially concerned with anything that targets or appears to target younger audiences.
As for player protection, the UK Gambling Commission is about as good as it gets. The Commission operates excellent dispute resolution services for players who run into problems. They are also deeply involved in local problem gambling advisory programs, helping players whose gambling habits have become detrimental.