Betfair introduced new ad campaign based on the 90s Ferrero Rocher ad (video)

The latest advertising campaign from Betfair is based on the 1990s Ferrero Rocher ad for chocolates.

The original ad depicted a party in a European ambassador’s official residence and famous line "Monsieur, with these Rocher, you're really spoiling us." Betfair replaced chocolates with betting balls and changed the line to "Ambassador Dixon, with these delicious football insights you are really spoiling us".

The ad goes further to play on the latest sporting ambassadors of Betfair. "Ambassador Greenwood" is asked how accurate his rugby predictions are, and replies in his Yorkshire accent "Eccellente", the ad ends with a slogan "Enjoy the reception at Betfair.com".

The latest Betfair’s signing of four prominent British sporting figures as the brand ambassadors and the new marketing campaign is aimed at bringing even more customers.

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