Mecca Bingo owner to sponsor The X Factor TV Show

Rank plc. owner of Mecca Bingo and Blue Square Casino among other gambling brands will be sponsoring The X Factor TV show.

The well-respected British land-based and online operator signed a 3-year agreement with Fremantle Media Enterprises (FME) to become the official gaming partner of the popular TV show The X Factor. Rank group operates a wide network of land-based gambling establishments and several successful online brands including Mecca Bingo and Blue Square Casino.

The gambling operator will receive rights to use The X Factor branding materials such as title graphics, theme music, logo and imagery in its marketing efforts. Rank also gained rights to create an exclusive X Factor branded online bingo game along with a line of online slots and mini casino games.

Gaming director for Rank Interactive, Angus Nisbet, commented: “As the current official gaming partner of Britain’s Got Talent, we are extremely pleased to be strengthening our relationship with FME through this landmark deal for the Rank Group.”

He went on to add: “The X Factor is one of the UK’s most successful TV brands and the association with the programme, will enable our brands to promote to a new audience, as well as being able to increase our customer engagement with exclusive games and money can’t buy prizes, including tickets to The X Factor live Finals at Wembley.”

Rank plc. is one of the most popular and well-respected gaming operators in United Kingdom running a number of online and offline gambling destinations. Join Mecca Bingo today to try out exclusive online bingo games and receive a 100% Max. $50 welcome bonus.

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