Paddy Power chooses Crispin Porter and Bogusky as its creative agency (video)

Nov 30, -0001

Paddy Power has new ad agency

Paddy Power executives were so impressed by the agency approach to advertising campaigns that they decided to hire Crispin Porter and Bogusky to do the sportsbook’s advertising.

After the launch of Big Al's Creative Emporium the renowned Irish sports betting site awarded its online sportsbook and online gaming creative ad account to Crispin Porter and Bogusky agency. The account is estimated to be worth over GBP7 million.

The agency was chosen over such competitors as Mother and CHI & Partners. Adam Perrin, head of brand at Paddy Power, commented: "We were blown away by the freshness of Crispin Porter and Bogusky's approach and its use of resource across the US and Europe."

The agency is expected to bring a fresh approach to Paddy Power advertising worldwide. It’s yet unclear when we’ll be able to enjoy a new campaign by Crispin Porter and Bogusky.

Paddy Power is one of the leading sports betting destinations around the world. On top of its immerse sports betting offerings it also provides its members with an online casino, online poker site and online bingo site.

Join Paddy Power today to enjoy a massive selection of sports betting offers and take advantage of a various money back special offers.