Paddy Power has built the world's longest billboard

Little do people know, online sportsbooks aren’t always just trying to beat out their competition for business and promotions.

Paddy Power, especially, is just highly competitive generally.

Billboard Stats
Length: 270 ft. (82 m)
Height: 50 ft. (15 m)
Weight: 100 tons
Fun Fact: Bigger than the Hollywood sign (45ft. x 200ft.)

Paddy Power has now proven this point by going out and building the world’s longest billboard. In order to attract a maximum amount of attention, the internet sportsbook built the sign in Cheltenham where the world renown Cheltenham Festival is currently taking place. When the very first race was won on opening day, Paddy Power released volumes of green smoke in celebration.

Paddy Power is an excellent, competitive and creative internet sportsbook based on its very own proprietary software. New members to the scene are entitled to a cool 100% first deposit match bonus worth up to $25. Go to the Paddy Power website and place some bets on the Cheltenham Festival’s races before it’s too late! Don’t miss out on this great opportunity to be a part of history!