Virtual betting game from Asian subsidiary of Ladbrokes shines (video)

Oct 03, 2011

Ladbrokes Asian subsidiary launched a successful game

Lucky Racing, a virtual game for punters from Asia Gaming Technologies, Asian subsidiary of Ladbrokes is selling extremely well.

Asia Gaming Technologies (AGT) was created as a joint-venture between renowned online sportsbook Ladbrokes and Hong-Kong based lottery provider AGTech. AGT has launched Lucky Racing, a virtual sports betting game, on August 30. The sales of the game have crossed the RMB100 million in sales in just one month.

The software platform and the game itself were created by AGT together with OpenBet, a specialist in online betting and gaming software. Lucky Racing is a fixed odds betting game offering a computer generated F1 style car race, featuring the same betting opportunities as horseracing, highly popular with Chinese punters.

Chairman and CEO at AGTech, John Sun, commented: “We are pleased that the launch of this new form of betting in China received nationwide TV news coverage and has sparked enormous interest in this form of fixed odds betting (simulated rapid racing).”

He went on to add: “Sales and speed of deployment are well beyond expectation and we look forward to helping China Sports Lottery create and operate a significant new market segment in a market that is already consistent in natural growth of upwards of 25 percent year on year.”

Ladbrokes is a highly renowned online sportsbook, popular in almost every corner of the world. The bookmaker offers an extensive selection of sports betting opportunities for almost any sporting event around the globe. Currently Ladbrokes offers up to £50 Free Bet for all new players who register with FB50 bonus code and wager at least £5 on football.

Join Ladbrokes today to receive a £10 Free Bet with your first deposit.


 

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