InfiniReels slots can add reels for each win. Every three matching symbols will add a new reel on the right of the grid. This makes for a much more exciting game-play than on slots with the traditional number of 5 or 6 reels.
If you have a movie that smashes the box office, then everyone wants a piece of that success. So gaming companies will buy the rights to use the movies characters and themes when creating movie based slot machines.
Constantly improving, updating and adjusting the customer experience is something all companies must do to stay relevant and maintain market share. But sometimes, new ideas just don't work or the customer dislikes them.