Fashion Houses And Horse Racing – A Modern Match For The Wealthy
Horse Racing and Fashion Houses
If you ever attend a large horse racing event or see an important race on television, then you’ll probably notice how the people dress. There seem to always be a lot of fashionistas around when it comes to horse race track events. You’ll find plenty of the world’s top designers and fashion houses represented when it comes to spotting iconic fashion brands. This leads us to the question as to why there should be so many fashion-conscious people at the races? Is horse racing now a place where class and wealth can be flaunted?
For the plebeians amongst us, these attitudes can be quite difficult to comprehend. But there are a number of reasons why those who go to the races and occasionally bet on them, like to look a certain way. And it’s these reasons that tell us why you’ll find so many fashion-conscious people at the horse racetrack.
Giving Respectability
Today it’s important to remember that horse racing wasn’t always considered a respectable pastime. In fact, you’ll find many countries still banning the sport. Keep in mind that for many years, all forms of gambling were considered an illegal activity. Horse racing started as an underground activity. But today it’s simply a mainstream hobby. There are plenty of legal guidelines in place when it comes to regulating horse racing, sportsbooks and betting. You can also thank the internet for having normalised online gambling. Talking of which, we suggest you visit 1xBET Sportbook for some of the best horse racing odds. They also offer all new customers a tasty welcome bonus of 100% up to €100! With the right jackpot winning strategies, this could be a huge help.
You’ll find that many horse race tracks actually do have a dress code, which was part of an effort to create respectability around the practice of racing horses. As horse ownership is an expensive undertaking, then it’s no surprise that many of society’s elites became involved. They then visit the race tracks and bring with them their own expensive fashion style. And it’s the same money that is probably the main reason why people and the fashion houses are flaunting haute couture at the racetrack.
Trendsetting Or Showing Off
When it comes to fashion designers, they’re always on the lookout for new ways to show off their latest designs. The fashion houses that support them are also keen that their products are worn and photographed at important events. After all, this creates a form of free publicity for their companies. Because haute couture is such an expensive undertaking, then it’s not surprising that the elites will be more comfortable spending money on these items. In many of the most famous horse races around the world, you’ll find that the designers and fashion houses will actually sponsor famous personalities and well-known models to parade around in their designs.
New Looks For Fashion Houses
It’s important to keep in mind that the whole fashion industry revolves around the seasons. This gives some the opportunity of introducing new styles and designs at least twice a year. And what better place to unveil a new range than at the racetrack. If you consider that some of the most famous horse rating cities include London, Paris, Dubai and Tokyo, then it’s not surprising that the fashion houses will seize the opportunity to show off their latest looks. For many of those attending the races, you’ll find that horse racing, or being concerned about how to win the jackpot, is of less importance than being able to show off the latest fashion trends. In fact, we would go so far as to say that some of the world’s most famous horse races are less about horse racing and more about putting on a top-level fashion runway show.
For the Ladies And Thots
Back in the old days, horse racing was a place to go for the excitement that came from placing a bet. And then watching your chosen horse win by a length. Today it appears that, though for many people this is still true, there is now a certain social decorum when it comes to dressing up. This has led to a change in some of the reasoning as to why someone might attend the races in the first place. For many of the ultra-wealthy, it’s an opportunity to parade expensive items from top fashion houses.
This has now become the social norm, and simply forms part of their busy social society calendar. The degree to which fashion now stamps its mark on horse racing can be seen in the fact that many of the top races actually advertise their events as opportunities for fashionistas to show off the latest trends from big designer labels.
Fashion Houses and Decorum
Many years ago it was of absolutely no concern as to how you dressed to attend the horse race track. But gradually a form of decorum has evolved. This has led to nearly all race tracks, particularly in Europe, introducing quite strict dress codes. In truth, we don’t feel that dressing up is going to increase your jackpot winning chances. Yet this idea of having a dress code stems from the fact that the racing of horses has always been a royal activity. One of the most famous races in the UK is Royal Ascot. And just as its title suggests, royalty attends, with the Queen turning up to cheer-on her many horses.
Obviously, with the Queen being present, then there are strict rules of decorum that all guests are required to abide by. Being republicans at heart, we do find this sort of behaviour difficult to understand. Nevertheless, in the presence of the Queen, you can’t show your thighs or mid-draft. Or it’s off to the Tower, and off with your head!
Fashion Houses And their Symbiotic Relationship To The Races
Over the last few years, we’ve seen the increased association between horse racing and haute couture. In some ways, this is not surprising. After all, horse ownership is something only a select few can afford to partake in. These are normally the ultra-rich and they cannot help themselves but like to show off their wealth. One way of doing this is by having the women dress up to the nines in expensive designer clothing. That’s why the large and well-known horse races tend to look like fashion runway shows.
Of course, if you’re a fashionista, then this is all well and good. But as top designers and their fashion houses look for means of marketing their products, then horse racing seems to offer the ideal platform. Nevertheless, being heathens, we prefer to stay at home and try to win the jackpot online with 1xBET Sportsbook. We can watch all the racing action as it live-streams from the sportsbook. And, even better, we can still be in our pyjamas!
